market research / brand strategy / positioning / brand voice / copywriting
Working as both brand strategist and copywriter, I helped the NY-based creative agency Otherward develop and hone both the positioning and voice for their wildly innovative chess brand, Nymzo. Over a short timeline of two weeks, we created a unique position, powerful messaging pillars, and a cheeky voice that moved the chess conversation into the modern era
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content strategy / Taxonomy / content structure / content mapping / content tagging
Working as the lead content strategist on an agency team that was redesigning a large web site for a global b2b financial services firm, I created a content structure, strategy, taxonomy, and migration recommendation that helped the designers work more efficiently, and helped the client understand the value of their content
content strategy / product development / workflow development / team building / taxonomy / content structure / content mapping / content tagging / client education / workshops
Created a full-stack content strategy and production workflow, producing hundreds of pieces of educational launch content for MetLife's first-ever financial services app. Working closely within a matrixed reporting structure, I aligned with brand fundamentals (positivity and empowerment) while applying the brand voice to content expressions.
Fractional marketing leadership / content workflow / content optimization / talent strategy / recruiting
A rapidly expanding trade association with headquarters in NYC and Singapore needed to hire a savvy marcom professional who could partner with the CEO to develop press strategy, grow the brand's awareness, manage a complex content marketing engine, and mentor a young team
content strategy / product development / workflow development / team building
As the Head of Content, I developed a multi-channel strategy that reached tens of thousands of brand decision makers with original content and resources that helped them make better creative marketing decisions
So does Tita. That's Tita. You won't be able to see Tita if you're on mobile. But she's there. Woofing. As she does.
