Content strategies for innovative brands

For agencies, global orgs, and startups
Creating new ideas, aligning strategy and business goals, producing content, and growing teams
Work & Co

Content strategy for the world’s biggest  index maker

content strategy / Taxonomy / content structure / content mapping / content tagging

Working as the lead content strategist on an agency team that was redesigning a large web site for a global b2b financial services firm, I created a content structure, strategy, taxonomy, and migration recommendation that helped the designers work more efficiently, and helped the client understand the value of their content

Oliver Wyman

Content strategy and production for MetLife’s first personal finance app

content strategy / product development / workflow development / team building / taxonomy / content structure / content mapping / content tagging / client education / workshops

Created a full-stack content strategy and production workflow, producing hundreds of pieces of educational launch content for MetLife's first-ever financial services app. Working closely within a matrixed reporting structure, I aligned with brand fundamentals (positivity and empowerment) while applying the brand voice to content expressions.

Brand direct

Optimizing marcomm for a global non-profit

Fractional marketing leadership / content workflow / content optimization / talent strategy / recruiting

A rapidly expanding trade association with headquarters in NYC and Singapore needed to hire a savvy marcom professional who could partner with the CEO to develop press strategy, grow the brand's awareness, manage a complex content marketing engine, and mentor a young team

Brand direct

Building a content marketing team and process for an innovative agency

content strategy / product development / workflow development / team building

As the Head of Content, I developed a multi-channel strategy that reached tens of thousands of brand decision makers with original content and resources that helped them make better creative marketing decisions

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