Create amazing content without the guesswork

It can be really tough to get a marketing team, a content team, or leadership to align on brand and content fundamentals. That's why I developed this workshop—to make that process easier, so you can have geater confidence in your creative process. And so, in my experience, this workshop will be extremely useful for any team or organization that wants to:
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— Clarify its brand
— Build a new brand (e.g., a company or a product)
— Get everybody on the same page about brand, audience, competitors, and/or messaging
— Develop new and consistently effective content ideas
— Create greater team cohesiveness
— Sell a creative idea or strategy to leadership

You can do this workshop with as few as two people, and I'd say nine is about the limit of active participants. Five to seven is the sweet spot. Most of my clients use this workshop as an internal marketing activity, where the marketing or content leader is in the room to help align the team and play the role of tie-breaker or "decider". But it's also the case the same teams use this workshop to organize their thoughts and present the results to leadership for discussion and sign-off. Most importantly, everybody in the workshop needs to participate. No passive participants!

There are twelve activities and each activity is designed to take 30 minutes, including the introduction and reviewing directions. That's 360 minutes, or six hours. But you'll also want to build in 15 minute breaks for every 90 minutes of workshop, plus a 60-minute lunch. With a 15-minute buffer at the beginning and the end, you're looking at a full 8-hour day. Don't skimp on the breaks! They're hugely important for keeping everyone engaged. You can also break this workshop into several sessions across multiple days. Whatever works best for your org. Tips and tricks, just like the ones I just mentioned, are included in the facilitator guide.

You get everything that I (hi, it's Steve) use to present and host this workshop for my clients.

The download itself is in Canva, a hugely popular design platform. When you access the file, you'll be able to copy it, download it, and customize it; you will need a Canva account, but accounts are free.

Inside the Canva file you'll find:

1. The workshop activities. You can use the activities in Canva or in Miro (link provided in deck). Both Canva and Miro offer collaborative whiteboard experiences that anyone can access remotely.
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2. The workshop facilitator kit, which explains each activity, helps you to sell the workshop into your clients or your managers, and provides tips and tricks for creating a smoother experience.

3. The workshop activity kit, designed for printing so your participants can take notes, and for capturing the decisions that your team makes during the workshop.

The download includes one file—a Canva deck. That deck contains instructions on how to download the workshop in PowerPoint, or run the workshop in Miro. In other words, you'll be able to run the workshop online or present the workshop without needing to use an online platform (this is helpful for some organizations that restrict certain tools).

Canva will allow you to run the entire workshop, including collaboration, within the platform itself. Canva will also let you export the workshop and associated files in almost any file type you require.

Miro will allow you to run the collaboration elements of the workshop (the activities) within the platform itself.