CLIENT WORK
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CREATIVE PROJECTS
Selected Projects
Content strategy for the world’s biggest index maker
Teaming up with Work & Co, we created a content structure, strategy, taxonomy, and migration recommendation for a site with 14,000+ URLs
Client:
Industry:
Services:
Work & Co
Financial Services
Content Strategy
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App content strategy for MetLife's first-ever personal finance app
In collaboration with Oliver Wyman, we developed a launch content strategy and content governance process for a global corporate initiative
Client:
Industry:
Services:
MetLife, Oliver Wyman
Insurance and Financial Services
Brand Strategy
Content Strategy
Content Ops
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Cultural research and product ideation for a global CPG manufacturer
Working with Canopy Insights, we performed extensive research and fieldwork in Mexico and India to inform product development
Client:
Industry:
Services:
Canopy Insight
CPG
Insights Development
Research
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Executive Production for Reebok
Working directly with Reebok, we created the brand's first-ever commercial for their HIIT line of footwear in Mexico
Client:
Industry:
Services:
Reebok
Apparel & Footwear
Video Direction and Editing
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Production, Direction, and Editing for Bumble
Executive production, direction, and editing for Bumble's Mexico campaign
Client:
Industry:
Services:
Bumble
Online Dating
Video Direction and Editing
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Content strategy and advisory
Market research and content strategy for a venerable science institution in the UK
Client:
Industry:
Services:
Storythings
Science Education
Content Strategy
Insights Development
Research
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Strategy and voice for an innovative chess brand
Helped the award-winning agency Otherward refine positioning for their first-ever product launch
Client:
Industry:
Services:
Otherward
Board Games
Brand Strategy
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Building a content marketing team and process for an innovative agency
Created, launched, and managed a cross-discipline content marketing team to promote unique client services
Client:
Industry:
Services:
Article Group
Creative Services
Content Strategy
Content Ops
Research
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Optimizing marcomm for a global non-profit
Optimized content workflows and recruited marketing leadership to scale operations
Client:
Industry:
Services:
Global Private Capital Association
Financial Services
Content Ops
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Executive Production for Adidas Recode
Locations, crew, and creative logistics for Latin American campaigns
Client:
Industry:
Services:
Adidas
Apparel and Footwear
Video Production
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