CLIENT WORK
ABOUT
WRITING
CREATIVE PROJECTS
About Steve
Hi, I'm Steve.
I'm a content strategist and marketing leader who's taken editorial teams from 0 to 1 and also developed content and publishing strategies for some of the world's most well-known brands.
You might know me as the former head of content for
Article Group
or from
that midnight road race I created in Los Angeles
, or that series of delicious dinners I started called
The Great Steak Debate
. Or, a long time ago now, that Wii Tennis tournament in Brooklyn.
You can also find me
substack
, where I write weekly letters about making better creative decisions.
LinkedIn
Creds Deck
Projects
Delightful, the newsletter
Rental Car Rally
Independent consultant & freelancer
thisisdelightful.com
2020-present
Helping agencies and brands develop and manage content products. Working with clients like Work & Co, Oliver Wyman, Amazon, and more.
Co-founder, Rental Car Rally
rentalcarrally.com
2008-present
Founded "the world's dumbest motoring event", a midnight-to-midnight car rally and carnival that runs every summer in cities around the country
Head of Content
Article Group
2017-2020
Launched and managed the content marketing program for a fast growing product marketing agency, working with Google, Adobe, Box, and many more.
Executive Editor
InsideHook
2012-2015
Founding editor of InsideHook, the lifestyle magazine for adventurous and discerning men
Director, Branded and Sponsored Content
NBC
2009-2012
First-ever director of branded and sponsored content for NBC, working with editors and sales to craft custom content
New York Editor
Thrillist
2007-2009
First New York editor for Thrillist. Don't remember much. Lots of parties.
Founded world's first Wii Tennis tournament
Wiimbledon
2007-2009
"Lowbrow and brilliant" according to
New York Magazine
Columnist
Hollywood Reporter
2007-2008
Reporting on the advent of online video
Blogger
Ziff Davis
2005-2007
Covering Google, YouTube, and Web 2.0
How we work
1
We work with agencies
We plug in to existing creative teams to lead or assist with research, strategy, content, or video as needed
2
We work with brands
We work directly with creative and executive teams to develop strategies and execute projects
3
We work with good people
Strict no assholes policy. That includes us!
heythere@thisisdelightful.com