About Steve

Hi, I'm Steve.

I'm a content strategist and marketing leader who's taken editorial teams from 0 to 1 and also developed content and publishing strategies for some of the world's most well-known brands.

You might know me as the former head of content for Article Group or from that midnight road race I created in Los Angeles, or that series of delicious dinners I started called The Great Steak Debate. Or, a long time ago now, that Wii Tennis tournament in Brooklyn.

You can also find me substack, where I write weekly letters about making better creative decisions.
Projects

Independent consultant & freelancer

thisisdelightful.com
2020-present
Helping agencies and brands develop and manage content products. Working with clients like Work & Co, Oliver Wyman, Amazon, and more.

Co-founder, Rental Car Rally

rentalcarrally.com
2008-present
Founded "the world's dumbest motoring event", a midnight-to-midnight car rally and carnival that runs every summer in cities around the country

Head of Content

Article Group
2017-2020
Launched and managed the content marketing program for a fast growing product marketing agency, working with Google, Adobe, Box, and many more.

Executive Editor

InsideHook
2012-2015
Founding editor of InsideHook, the lifestyle magazine for adventurous and discerning men

Director, Branded and Sponsored Content

NBC
2009-2012
First-ever director of branded and sponsored content for NBC, working with editors and sales to craft custom content

New York Editor

Thrillist
2007-2009
First New York editor for Thrillist. Don't remember much. Lots of parties.

Founded world's first Wii Tennis tournament

Wiimbledon
2007-2009
"Lowbrow and brilliant" according to New York Magazine

Columnist

Hollywood Reporter
2007-2008
Reporting on the advent of online video

Blogger

Ziff Davis
2005-2007
Covering Google, YouTube, and Web 2.0

How we work

1

We work with agencies

We plug in to existing creative teams to lead or assist with research, strategy, content, or video as needed
2

We work with brands

We work directly with creative and executive teams to develop strategies and execute projects
3

We work with good people

Strict no assholes policy. That includes us!