Strategic Frivolity

Rental Car Rally is the world's firstiest and absurdiest 500-mile, midnight-to-midnight, costumed driving challenge. Run every summer in the California desert and cities around the 48 contiguous, RCR has caught the attention of The New York Times, The Wall Street Journal, and the Department of Homeland Security.

Julian's is a handbook for curious travelers that presents the history and social context of Mexico City as a walking tour.

For men's lifestyle publication InsideHook, I created and produced the world's first-ever steak eating contest for 100+ influencers and foodie judges, featuring steaks from eight of the nation's best purveyors, all cooked by Chef Marc Forgione at his Tribeca restaurant American Cut.

There was a time where we thought impeaching a president was a thing that mattered. This beer was made to celebrate that time, and the people who helped to make that impeachment possible. Created in collaboration with Mr. Mike Spiegel and Jameson Jones.

Created a satirucal site that allowed you to "apply" to the Winter White House. Whether you're a foreign dignitary, swingin' K street lobbyist, FSB agent posing as a bellhop, or just some work-a-day schnook in "construction", you'll enjoy the gilded grounds of Mar-a-Lago—a tremendous seaside resort that will cater to your every pay-for-play need.

In the year of our Lord 2007 AD, we created the world's first-ever Wii Tennis tournament in what was then the sleepy neighborhood of Williamsburg, Brooklyn. Designed to coincide with the actual tennis tourney, and unfolding over a weekend, Wiimbledon attracted hundreds of costumed players and the attentions of New York Magazine, Sports Illustrated, and ABC World News Tonight.