As the Head of Content, we developed a multi-channel strategy that reached tens of thousands of brand decision makers with original content and resources that helped them make better creative marketing decisions
Working with the creative director, we developed an omni-channel marketing strategy across newsletters, web, and social that spoke directly to brand decision-makers
Developed an in-house editorial calendar and production workflow that commissioned original work from strategists and creatives
Led a creative team that published weekly creative challenges on twitter, leading to consistent exposure on twitter's trending topics
The flagship content product for Article Group was Article, a weekly newsletter that covered the essentials of brand innovation — strategy and messaging, systems thinking, and content. Through that newsletter, which reached thousands of readers (clients and prospects alike), we promoted our weekly articles, resources, and twitter creative challenges. Our resources, built in Google Slides, were designed to be shared throughout a brand's marketing department, softening the ground for our sales approach.
Agencies are accustomed to working for clients, not themselves. We surmounted that hurdle through empathetic and inclusive leadership, bringing voices from across the agency to the table to create original work.
Agency leadership
Content strategy
Content marketing
Workflow design
Writing and editing
Working with creatives and strategists, we developed a calendar of original resources that helped brand marketers embrace creative principles, including The Marketer's Guide to Judging Creative Work, The Essential Guide to Hosting a Workshop, and Creative Mad Libs.
We'd love to work with you. So would Tita. That's Tita.
