As the founding editor, I built a nationwide editorial and design team, set the publishing strategy, created and led the native advertising strategy, and grew the business to 500,000 subscribers and $5M in revenue in three years
We created InsideHook to be the go-to city guide for adventurous and discerning men—guys who had plenty of money, but not a lot of time, and who needed the best recommendations for their lifestyle.
Grew the nationwide editorial team to cover five major cities, publishing across web, social, and video.
Developed and sold content for marquee, luxury advertisers including Porsche, Glenlivet, Cartier, and Ralph Lauren.
As the founding editor, I designed the publication's voice and positioning and grew the editorial team from the ground up. I also led the native advertising strategy, working closely with our sales and marketing departments to close clients like Porsche, Cartier, and Jaguar.
Brand strategy
Publication design
Native advertising strategy
Editorial governance
Copywriting
Over the years InsideHook has grown beyond its newsletter roots, and today publishes a range of popular content across style, drinking, and entertainment for successful and curious men, including articles like A Crash Course in the Semi-Legal World of Home Distilling, A Beginner’s Guide to “Letterkenny,” The Most Quotable Show on Television, and Stand Out at the Baggage Carousel With the 9 Best Luggage Brands on the Market
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