Establishing thought leadership with branded content
We designed and launched Box Blueprint, a branded content publication that became one of the most influential voices on the future of work
We designed and launched Box Blueprint, a branded content publication that became one of the most influential voices on the future of work
Within just a few months of launch, Blueprint became one of the top 50 publications leading the conversation about the future of work
We sent each Blueprint article to Box's sales teams, providing conversation starters and burnishing their reputation as experts in document governance
We staffed Blueprint with a range of authoritative voices who each had their own followings, adding to our reach and our voice
We pitched, designed, published, and managed editorial brand content for Blueprint, using a network of freelance influences to publish seven articles per week
Content Strategy
Content Production
Content Management
Editing
Publishing and Reporting
We identified and commissioned key authoritative voices on the future of work, assigning them articles that would ultimately be shared in target communities around the web.
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