Outcome

Built a single source of content truth for the project team

Analyzed and documented 14k URLs

Led navigation concepting and strategy

Classified all content into a net-new taxonomy

Developed a strategic migration plan

Skillset

15 years of experience brought to the table

In this project I needed to navigate a complex info space within an insular industry, audit the existing content, help the project team understand that content, and make recommendations both to the project team and to the client directly.

Content Analysis

Auditing literally decades of site content, including 5,000+ editorial pieces in a variety of formats

Content Strategy

Developing a forward-facing plan for content, including editorial content, that positions the client for growth

Product Diagramming

Visually explaining a complex product to the project team so they could make optimal decisions

Content Taxonomy

Analyzing and categorizing content for future needs, including migration to a new CMS

Product Strategy

Aligning content to the client's overarching business goals and audience needs

Client Presentation

Presenting findings and recommendations to the client directly

"Steve worked hand-in-hand with our strategists, product managers, and designers on a complicated redesign. He established important fundamentals and advocated for a user-first approach in how the content was represented in the system. I strongly recommend working with him if you need help building a shared understanding of how content should work inside your organization or project."

Nick Parish

Group Director, Writing and Content Strategy

Let's work together

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