B2B offerings can be complex and unfamiliar. In order to help the project team understand the information space, I thoroughly researched the client's content and competitors (in and out of category), developing a glossary of terms and product architecture that provided a single source of truth
Created a tag taxonomy that organized thousands of pages of editorial and product content, allowing that content to be migrated into a new CMS
After a SEO content audit, I recommended a URL migration plan that maintained the client's traffic while deprecating lesser-trafficked pages and content types
My role in this project was two-part: One, to help the agency team understand the client's content, so they could create more informed designs. And two, to recommend new content structures and types, and provide a migration strategy for the client's new CMS and domain.
We'd love to work with you. So would Tita. That's Tita.