Working as the lead content strategist on an agency team that was redesigning a large web site for a global b2b financial services firm, I created a content structure, strategy, taxonomy, and migration recommendation that helped the designers work more efficiently, and helped the client understand the value of their content
B2B offerings can be complex and unfamiliar. In order to help the project team understand the information space, I thoroughly researched the client's content and competitors (in and out of category), developing a glossary of terms and product architecture that provided a single source of truth
Created a tag taxonomy that organized thousands of pages of editorial and product content, allowing that content to be migrated into a new CMS
After a SEO content audit, I recommended a URL migration plan that maintained the client's traffic while deprecating lesser-trafficked pages and content types
My role in this project was two-part: One, to help the agency team understand the client's content, so they could create more informed designs. And two, to recommend new content structures and types, and provide a migration strategy for the client's new CMS and domain.
Content Strategy
Product Strategy
Content Audit
Taxonomy Creation
Migration Strategy
Simplifying a complex array of content through visual examples
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