Outcome

Honed the positioning and helped craft a unique voice

Researched the rapidly evolving chess marketplace

Developed a powerful positioning using the brand's key strengths

Contributed to a unique voice that differentiated the brand

Wrote some bangin' copy

Skillset

Good times chess gear for club and casual play alike. Probably indestructible. Definitely attractive.

Helped the Nymzo team develop a voice that boldly proclaimed Nymzo's technical specs, proudly touting the set's elegant proportions, no-tippy, anti-fall-flatty technologies, and each piece’s low moan, high-whimper touchability

Market Research

Intense desk research and user interviews to understand the rapidly evolving (and suddenly cool??) chess market

Voice Development

Helped to develop a unique voice based on messaging pillars and brand DNA, aligning how Nymzo speaks with its brand and market goals

Audience Definition

Identified and defined Nymzo's target audience of potential buyers, from casual to club players, who yearned for IRL chess experiences

Copywriting

Polished Nymzo's copy by "cutting the stodge" that permeates the chess market, finding moments of joy and humor within a seriously intellectual pursuit

Category Positioning

Positioned Nymzo against a shortlist of competitors, ranging from traditional woodworkers to tech forward gimmicks to chess wholesalers

"Launching our first product was fast-paced and personal. It was hard to slow down long enough to articulate everything we needed to say about our new brand. Steve made that job easier by helping us refine our positioning and dial-in the copy. His insights gave us clarity at a time when everything felt up in the air. What a relief. He also just so happened to be a true pleasure to work with throughout the project. Grade-A human with talent to boot."

Elliott Walker

Creative Director and Co-Founder

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Let's work together

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