Translating brand strategy into content

Aligned brand position with user needs

Working closely within a matrixed structure, we developed a content strategy that aligned with brand fundamentals (positivity and empowerment) while taking advantage of product capabilities.

Developed content design and experience

Collaborating with the design team, we developed unique content formats that engaged and entertained the user along their journey

Created production workflow and governance structure

Stood up the production workflow, including legal approvals and CMS, and hired the writers to produce hundreds of pieces of launch content

Services Rendered

Taking a project from zero to one

Working with several development agencies over the course of a year, we created a content strategy that showcased the brand's best attributes while educating users on the fundamentals of personal finance

Brand Strategy

Content Strategy

Experience Design

Content Governance

Workflow Design

Hundreds of pieces of original launch content

We developed a strategic messaging framework, editorial plan, staffing model, and publishing calendar. Our launch library of content included hundreds of pieces of original articles that educated users on all aspects of personal finance, from budgeting and saving to investing and retirement.

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