We created a full-stack content strategy, production workflow, and suite of educational launch content for MetLife's first-ever financial services app
Working closely within a matrixed structure, we developed a content strategy that aligned with brand fundamentals (positivity and empowerment) while taking advantage of product capabilities.
Collaborating with the design team, we developed unique content formats that engaged and entertained the user along their journey
Stood up the production workflow, including legal approvals and CMS, and hired the writers to produce hundreds of pieces of launch content
Working with several development agencies over the course of a year, we created a content strategy that showcased the brand's best attributes while educating users on the fundamentals of personal finance
Brand Strategy
Content Strategy
Experience Design
Content Governance
Workflow Design
We developed a strategic messaging framework, editorial plan, staffing model, and publishing calendar. Our launch library of content included hundreds of pieces of original articles that educated users on all aspects of personal finance, from budgeting and saving to investing and retirement.
We'd love to work with you. So would Tita. That's Tita.
